Talk to real customers, size up the competition, carve out your segments and turn it all into personas — four connected tools that replace guesswork with evidence investors believe.
Each tool stands on its own — but they share one evidence base, so an interview quote can shape a segment, a segment becomes a persona, and the whole picture flows into your plan and readiness score.
Run structured interviews with guided scripts, capture every quote, and let OrbisUp tag the sentiment and roll responses up into themes. The result is proof of demand you can point to, not a hunch.
Line your rivals up side by side, score them on what customers actually care about, and see your real openings. OrbisUp turns a vague sense of “the competition” into a clear map of strengths, gaps and positioning.
Break your market into segments by need and value, size each one from the top down, and see your reachable share. OrbisUp keeps your TAM, SAM and SOM honest — and shows which segment to chase first.
Each persona is built straight from your interviews and segments — real goals, real frustrations, and the moment they decide to buy. Share them with your team so everyone builds for the same person.
Every interview, competitor and segment feeds your business plan and your readiness score. The research you do here makes the rest of your plan stronger.
Built for 40+ Business Types – Succeed with an Incredible Plan.